Touchy subject alert! Yes, you’d be surprised at how many people (i.e. coaches) get up and arms about this topic but I think it bears being talked about.

Hiring a business coach could be one of the largest investments you make towards your business.

Not all coaches are created equal and not all are good, actually, most aren’t. Yep, there it is the big shot to the gut if you are a business coach reading this. #sorrynotsorry

In this post, I’m going to be brutally honest and give me my genuine feedback. This is not a promotion or feature piece, this is “I’m giving other entrepreneurs the heads up before they waste money on someone” blog post.

First off, I’ve invested in a handful of clients in the almost three years I’ve started my business. And I’m not a coach so this is a completely unbiased opinion.

If you have to put that investment on a credit card, don’t do it.

It’s ridiculous how much these coaches are charging just to talk to you. When I realized I needed help getting to the next step in my business, it was a no-brainer (at the time) that I should get some help from someone. So I sat down with my husband, talked about my options, set up the call with the coach I thought would change it all around for me, and took that leap of faith.

Well, that leap of faith, led me down a strange path. The first coach I invested in told me she would be honest with me and she told me she already had X amount of people she wanted to connect me with. I was thrilled and jumped on board.

What happened next left me disappointed.

I invested money I didn’t have in this person who promised me the world. She never delivered. Of course, in our world there is no guarantee, I’m not saying that, but I’m talking about simple promises: “Oh yeah, I’ll send you that strategy today”, “oh, I have a great webinar training you can have”, etc. She never followed through with anything. ANYTHING. Heck, I even won something at one of her events over a year ago, never received it. She just flat out never mailed it out. She also promised when I got on one of my scheduled calls with her in a panic because I had been in her program for over 60 days and saw zero movement that she would connect me with all these other people who needed someone like me in there business. Nope, that didn’t happen. There was again ZERO follow through. It got to the point that I gave up on her. Her course wasn’t good, the coaching calls were annoying, and I didn’t even bother submitting a request for our last conversation.

My thousands of dollars went down the drain.

After that, I became more wary of business coaches. I purchased courses, learned what I needed to get my business to the next step, when I had the money I hired, and I made it work. It was a long road but I didn’t have endless amounts of money to throw at coaches hoping and praying they would finally do their jobs. Starting entrepreneurs don’t have that luxury.

I hit a couple of minor investments which was just icing on the cake.

Then, after we lost our son when I was 18 weeks along (story here), I decided to throw away all these projects and hone my focus on one thing. And with that came another big investment. I invested in someone who does what I do but is making over $20k/month, someone who’s reached that next phase in her business that I was so eager to get to, someone who could give me the 1:1 guidance I needed to succeed. She believed in me and I had been a fan of hers for almost a year.

So we started off working together. She was knowledgeable and skilled and a very sweet person. But after working with each other and spending a crap ton of money on Facebook Ads, I saw zero return on my investment yet again. However, it wasn’t a total loss and I don’t blame her. See, for me, it wasn’t always about the progress or amount of “success”. I built a good foundation with her help. Once I pivoted and did Facebook Ads my way, I saw my business double the next month. She wasn’t there solely for the money, she became a friend and truly wanted me to succeed. And I appreciated her for that.

In moments like this, I find this quote encouraging “We learn from failure, not from success.”

If you’re planning on investing in someone, make sure it’s right for you. If you have the money and a sound business, then invest in someone you trust and has seen results in your niche.

If you’re not sure if investing in a coach is right for you, take our quiz and get your answer!

I’m not here to burst anyone’s bubble. I do think a lot of coaches prey on those who aren’t ready for them, there are more and more coaches popping up everywhere, and not everyone needs a coach. This quiz I linked above will help you pinpoint if you’re ready or not and what you should do instead to get your business where you want it to be.

Good luck,

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